What does AAR Mean?

As a brand we aspire to make our Members more aware of their thoughts,especially the ambitous ones. You see, it's great to be ambitous, to have goals, to have dreams. But we find that so many of us tend to forget the importance of the present. We keep createing new goals, after achieving the original goal, we then forget to appreciate what we have this very moment. You should enjoy and appreciate what you have now, but never settle. its about a perfect balence between being content and hungry for more. So to create a quote for it.

"Be ambitous, within the present, stay reflective to the future"